Lin Dan signs with Yonex
Hey guys, found out some other site's been taking my article wholesale, so be a sport and bookmark the original site - http://everythinggoeshere.blogspot.sg
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What is this I hear? Yonex has a new top dog?
For the longest time, the badminton conglomerate has mooched off the success and popularity of Lee Chong Wei. But let's face it, hard work is only as cool as Lin Dan's 2007 hair style.
Who doesn't remember the hype about the re-issued AT700? Even when he's not with Yonex, Lin Dan has managed to make his mark felt through his legions of AT700 fans. Fans like his ferocity and passion, and the bazooka of a racket in the Armortec 700 is a physical embodiment of his tenacity.
Fast forward seven years on, and Lin Dan comes back to Yonex, right when poor Lee faces a career-ending drug judgement call from the BWF. Yonex is up against the wall - make a page for disgraced champion Lee Chong Wei in their legends subsite, or channel the funds to another money magnet and hope that Lee comes back to tagteam Lin in a profit hurricane.
So what does this deal mean for the badminton fan?
Given Yonex's propensity to throw marketing down the toilet in sake of golden ticket brand ambassadorship, my guess is that we'll be seeing a slew of Lin Dan x Yonex paraphernalia.
While he might be photographed in the Yonex Voltric Z-Force II racket, the shoes definitely seem like special issue (please don't let this be a Kenichi Tago situation - the guy isn't even that good now and no one wants his shoes anymore).
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For the longest time, the badminton conglomerate has mooched off the success and popularity of Lee Chong Wei. But let's face it, hard work is only as cool as Lin Dan's 2007 hair style.
Who doesn't remember the hype about the re-issued AT700? Even when he's not with Yonex, Lin Dan has managed to make his mark felt through his legions of AT700 fans. Fans like his ferocity and passion, and the bazooka of a racket in the Armortec 700 is a physical embodiment of his tenacity.
Fast forward seven years on, and Lin Dan comes back to Yonex, right when poor Lee faces a career-ending drug judgement call from the BWF. Yonex is up against the wall - make a page for disgraced champion Lee Chong Wei in their legends subsite, or channel the funds to another money magnet and hope that Lee comes back to tagteam Lin in a profit hurricane.
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| Million(s) dollar handshake. photo from www.yonex.com |
Given Yonex's propensity to throw marketing down the toilet in sake of golden ticket brand ambassadorship, my guess is that we'll be seeing a slew of Lin Dan x Yonex paraphernalia.
While he might be photographed in the Yonex Voltric Z-Force II racket, the shoes definitely seem like special issue (please don't let this be a Kenichi Tago situation - the guy isn't even that good now and no one wants his shoes anymore).
 |
| Picture: money tree. photo from www.yonex.com |
So if you're a Lin Dan nut like I am, you'll be eagerly awaiting the new line of re-painted rackets and shoes. You will buy them, you will like them, you will come back for more.
Because he is Lin Dan, and he is just that awesome.
Thank you Yonex. And screw you too.
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